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Eicher Motors Limited is the parent company of Royal Enfield. It is an Indian manufacturer of motorcycles and commercial vehicles. Eicher also has a joint venture with Sweden’s AB Volvo which is known as the Volvo Eicher Commercial Vehicles Limited (VECV). Signage is an important part of Eicher’s identity, which includes its design layout, brand colour, the durability of materials and the hierarchy of signage. AGX, an expert in this field, helped Eicher achieve their brand objective by manufacturing and installing primary, secondary, external and internal signage, along with tall pylons that convey the brand’s new identity. AGX also created signage for over 100 Eicher dealerships and over 50 Eicher (general spare parts) sales counters across India in the given timeline.