The Process of Sign Design: From Consultation to Installation
Companies have reflected the importance of signage through their growth for centuries now. Placing psychologically appealing advertisements in the most prominent means getting customers to turn around and consider them. Hence, signage takes a lot of thought and strategy to it. To find a place where a certain product will have the best impact is the winning shot. It is a crucial part of marketing.
Be it starting a small business project or a company with hundreds of employees, marketing is a must. It is the backbone of the growth of any company.
Out of hundreds of tried and tested methods to get the necessary attention to product/service, signage has been proved to be an effective one provided it is at the right place. To get your signage just right, it’s essential to get in consultation with experts.
A signage company will help you with all the above to gather a good customer base to target. Another important point to focus on during marketing is retargeting the leads. It’s a well-known fact that a fresh lead takes at least 6 encounters on average to convert into a paying customer. Thus making signage is one of the most important tools to remarket the product/ services of your company.
A consultation also clears your doubts about the entire process, while showing you the success rates for the same. When you work with a signage project consultant, don’t be surprised if they want to visit your business or the site where you’ll be using them to conduct a site survey. After successfully understanding the importance of signage the process starts with choosing the right business signage as it’s a crucial point of contact between your brand and its customers.
It’s a visual marketing strategy that bolsters direct communication with your audience. Picking the right sign is not limited to images and texts but also the colors and fonts associated with your brand. Branding is significant to build a faithful audience. Trust is developed with a brand displaying its work culture and advocating work values.
A signage consultation will help you with the following essentials –
- Understanding the Selling Points that will be the most impactful ones on Signage.
- Crafting a Call to Action.
A consultation helps in determining all of these factors based on a brand value. For instance, a consultant will go through the policies and positioning of the firm to pick out characteristics that will do well in one geographical area more than any other.
2. Concept of Design –
Once we have the brief, we can recommend processes and technology to complement the project and engage the target audience. Our in-house studio works with clients directly and also regularly collaborates with designers to bring their designs to life, throughout the project lifecycle. A preview of the concept is created, entirely to scale, so that proximity, heights, color schemes, and all necessary details can be viewed.
At this point, a quote is generated, itemizing every detail of size and material used to enable informed decisions that achieve the overall effect at the right price.
3. Signage Design:
The creation of the design for the signage involves several aesthetic and branding factors based on the targeted geographical location and its cultural values. When targeting a certain kind of audience, their psychological factors need to be taken into consideration to tip their views in your favor. It’s a method of targeting demographics based on their characteristics.
Before giving the go-ahead to install a sign, many cities require you to submit a plan to ensure it meets regulations regarding size, location, lighting, and the presence of other signs on the property. There’s a fee for it but once you’ve received your sign permit, you can confidently move further with the signage fabrication process.
Signage can be manufactured from a huge range of materials, depending on their qualities and what the client wants to achieve from it. Whether it’s timber, metal, plastic, Dibond or aluminum composite material (ACM), vinyl or laminate, our team will assess the most appropriate materials to suit the conditions of the specific location and bring architectural designs to life.
6. Signage Installation
Once the designing and development process is over the placement location is picked. In the process of selecting a location, several factors such as visibility of the signage, sizes of the available and required space, and competing industry signages around, are taken into deliberation.
Before the signage is mounted, graphic designers provide clients with mockups to visualize the same. The process of looking at how the signage will look through a graphic design helps finalize a location. When you find the perfect spot with consensus, a good-to-go signal is given which leads to the process of its installation.
Now different kinds of signages have different installation procedures. A wall mount will need a mount to be fixed onto a wall on which the signage can be installed. Most companies have already installed mounts that help to quicken the process for the clients.
Similarly, if the requirements need something flashy to grab the attention of the crowd, sidewalk or pylon signs can be put up. The important part of the installation is to make sure that installation is done by certified professionals as the municipal authorities give extra attention to it. Once the sign is up, sit back and let it bring all the clients to you.
Get your commercial signs designed now
Our skilled in-house staff uses cutting-edge machinery and technology to construct signs that match client requirements. Designs are applied using powerful LED technology to meet the growing demand for higher quality and quick turnaround, better resolution, and multilayer printing. In-house machinery is used for all cutting, no matter what the material is. We can even create a 3D effect to help a sign stand out.