Must-Know Wayfinding Signage Design Trends
Wayfinding signage design plays a crucial role in making buildings and interiors understandable. With graphics, typography, and using the right colors, these linear representations help people find their way around. The symbols and terminologies used are mostly universal, while others reflect the local community’s language, culture, and iconography.
Wayfinding signage is a fascinating aspect of graphic design. The designs often seamlessly blend into their environment, and it’s extremely effective. These designs demand attention, and they are stylish.
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Below are the wayfinding signage design trends to enhance the visitor’s experience:
1. Maximize data collection
It is inherent to maximize data collection for effective wayfinding than earlier times because the data can be utilized during the planning stages of the program. The right data sets will assist you in understanding how people use the space. Then, it helps you personalize the wayfinding experience for users. These data will facilitate you by showing the most popular locations and spaces on search results so that you can develop better wayfinding.
The noteworthy benefit of maximizing data is:
- It helps in recognizing where physical signs need to be.
- It assists in determining where interactive wayfinding software needs to be installed.
- It favors locating the most popular routes around the space.
- Altogether data collection contributes to maximizing the potential of your wayfinding system.
2. Wayfinding apps
The wayfinding system is no longer used for just directing people but, it is helping them make informed decisions. Hence, larger structures like hospitals, shopping malls, convention centers, etc., are suited for installing wayfinding software because people will likely visit these environments more than once.
Wayfinding apps are designed to help people find their way around a place or new city. These apps are a part of digital signages which allow the users to also receive personalized information to give them a better experience at any location or event.
3. 3D graphics
Year after year it becomes a challenge to impress people and capture their attention. Due to advanced technology, consumers are swamped with long-lasting experiences. Hence, utilizing 3D graphics in your wayfinding signage is advantageous to produce an engaging experience.
3D graphics create a pleasant and unique environment for the users which in turn improves the user experience. It is a surefire way of sharing your space on social media. The 3D graphics wayfinding can transform your space into an enjoyable place for visitors and offers a memorable experience. This wayfinding trend will prevail as it will become more prevalent in the future when more locations are recognized.
4. AR wayfinding
AR (Augmented Reality) wayfinding serves as a digital guide by leveraging digital information in a real-time setting. Hence, any smart device can help people navigate their way around inherently complex indoors such as hospitals, university buildings, airports, and so on.
Interestingly, an AR-powered app can also show the user their points of interest along the route they decide to take. This system can be easily integrated with other mobile apps, thus making it easier for airports, shopping complexes, and other commercial or non-commercial buildings to enhance their customer experiences.
5. Wayfinding for the physically disabled
From helping businesses be more compliant to upgrading to assistive technology, wayfinding solutions are impacting people in better ways.
One of the biggest ways new wayfinding design and software has catered to those with physical disabilities is through mobile application development. In the case of those with visual impairment, wayfinding apps necessitate non-visual cues such as tactile or auditory cues. They make a step-by-step audio itinerary (with versatile volume control and audio tone adjustments) compulsory to help travelers reach their destination and provide assurance.
Implementing a wide range of these accessible resources allows for maximum functionality and improved user experience for disabled customers.
Wayfinding is a functional necessity for any space which has users coming in and out every day. Better wayfinding helps in enhancing the user experience thus creating more value for the business. With digital transformation helping create disruptive technologies, it is only imperative for brands to incorporate wayfinding solutions for users from every walk of life.