Know the Nitty-Gritty of Shopper Audit
In this fast-changing world, customers have multiple choices at the tip of their fingertips. So, how do businesses attract them and how do they build loyalty to the brand? Just like any other component of a business, this needs to be carefully planned out and thought through. And attracting the
Artificial Intelligence in Retail
Gone are the days when we used to head to a store, look for the right product and purchase. Using AI the store owners can transform this experience of the customers to a whole new level. From personalizing products to smaller queues at the billing counter, automation can do it
The Ever-Evolving World Of Retail
Featured Image Source Retail consumers in China are at the cusp of something really amazing. The latest grocery concept store by Chinese retail giant Alibaba is nothing short of exceptional and lays the foundation of future shopping experiences. As a consumer, I can order online and have it delivered to my
Convenience and Customization – No longer mutually exclusive.
Consumers today are not as homogeneous as they used to be. It is becoming harder and harder to put them in large clusters with similar needs or desires. Everyone today wants to stand out and not follow the crowd. Consumers are exploring different facets of themselves and are spending on