Rail travel and retail branding, a match made in heaven?
The importance of Rail travel in India The Indian Railways is the quickest, most efficient and cheapest method of transportation for freight and passengers. Industrialized nations across the world have well-developed railway networks, and India is no different. Covering hundreds of thousands of miles in every direction, the Indian Railways network
Sustainability: A Game Changer For The Retail
As retailers dodge through different stages of brand development, they are increasingly shifting their focus and directing their strategies and investment towards sustainability. What has caused this major shift? The answer lies in the expectations of the consumers, investors, and stakeholders. Retailers are answerable to them for the environmental impact of
Green Graphics: Future of sustainable retail branding techniques
The worldwide lockdown during the covid pandemic, unfortunately, caused massive economic losses and shutting down of several small businesses, but the upside of the situation is that the world truly realized that nature needs help to survive. A large section of consumers throughout the world are considering environmentally viable, sustainable
5 ways to implement brand identity into your retail store
The brand recall factor is objective to the success of a business. The uniqueness of the distinguishing factor is an important aspect about sales and overall growth. No business is devoid of the fact that the brand’s identity affects the purchasing decisions of a consumer. The demand for a product
Watch These Top Retail Design Trends
Over the last two to three years, the retail industry has gone through a rollercoaster ride. With physical stores going for a toss due to the pandemic, drastic changes in consumer preferences and behaviors, and then when things seem to take a normal turn, inflation, the Ukrainian war, and the