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231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001

Van Heusen

Van Heusen

Van Heusen is an extension and initiative of India’s largest and premium retailing apparel brand Madura Fashion and Lifestyle. It is a division of Aditya Birla Fashion and Lifestyle that has set a branded trademark in the retailing sector. Van Heusen has been catering to all the apparel needs of the customers across the globe for both men and women of all age groups. We believe in making style both a comfort and a trend for the people.


  • Revamp the store but at the same time without closing it for the standard 21days that it takes for revamp
  • To refurbish and give an innovative look to the store by refreshing the fixtures, gondolas, walls, mirrors and floors
  • To provide a unique experience and to enhance the brand image according to the theme
  • To bring a refreshing and new ambience to the merchandise


  • 3M Surface finish films were used on the walls and the fixtures of the store to re-create an exceptional look
  • Fasara – Designer films with built-in safety feature ideal for glass surfaces were installed. These also reduce the UV harmful radiations by 99%
  • AGX created custom graphics for walls and floors with different shades using a variety of materials which wouldn’t worn out.
  • The 3M Adhesive films with self adhesive technology made our work unique and qualitative.


  • The store was completely refreshed in 3 nights time after business hours.
  • The techniques used by AGX with this brand has made us stand out. The usage of FASARA, Adhesive films, Visual Effects, Customised graphics and more have fastened our work with no mess, rather with creativity, high tech tools and skilled manpower.


  • AGX not only provides high quality work assurance but also makes sure that it gets completed according to the needs of the clients. We accordingly frame strategies and plans to implement and stand on the clients’ brand requirements.