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231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001

Titan Eye+

Titan Eye+

Titan Company launched its business into the organized eyewear segment in March 2007. Titan EyePlus, which is compared to the best in the world, heralds industry standards. When measured against the best in the world, Titan EyePlus announces uniformity in the eyewear business. All of this is supported by the high standards of quality and trust that consumers have come to expect from the House of Tata and, in particular, Titan Industries Limited. The ophthal giant has played a major role in boosting the eyewear industry in India. It has redefined the organized optical retail market through innovative concepts. Open touch-feel-browse format; complete transparency in pricing; style; and free insurance on spectacles, to name a few.


  • Titan aimed at creating a uniform look for the signages – all over India. 
  • A key requirement was to enhance the brand identity by ensuring the retail store signages have a consistent look with font and logo highlighted just the way it was conceptualised.  
  • The requirement for a superior branding service was intended at creating brand awareness and increasing the brand recall value.


AGX met the Titan EyePlus requirement through a three-way approach.

  • Making the letters for the signage using advanced technology offered a centralized point of contact for the assignment. This resulted in each letter being lit individually in the signage. As a result, only the letters were illuminated rather than the typeface’s complete background.
  • A color that corresponded to the brand communication guidelines was chosen and finalized for the signage. This was made possible using a detail-oriented strategy.
  • A channel bending machine was used to create a precise font for the signage. This resulted in the formation of individual letters to be placed on the signage thereby ensuring reduced light waste. Each letter was illuminated individually rather than the whole font.


AGX was able to provide the effective installation of uniform signages in sync with the brand requirements. They were also able to create brand identity and awareness with the precise font and neat work delivered. 

One of the biggest achievements for this brand was that AGX achieved 100 stores in 30 days!


  • One of the key benefits offered by AGX is customised retail branding with innovative concepts as opposed to the non-uniform services provided by local vendors. 
  • AGX offered a single platform for all executions with proper reports providing customer satisfaction to the client.