Lorem ipsum dolor sit amet, vix ea veritus delectus. Ignota explicari.



231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001

Suryoday Bank

Suryoday Bank

Suryodaya Bank began operations in 2017 and follows a unique banking model. It has achieved many milestones in the process of transforming from a micro finance bank to a small finance bank. Being the only bank to have obtained a license under the small finance bank in Maharashtra, their impact-driven solutions offer one of the best benefits to suit the different financial needs of people in tier 3 cities and rural areas. Its key focus is to provide the best customer experience by continuing to rebuild trust with customers, providing reliable, consistent and convenient service.


  • Suryoday Bank aimed to create a uniform look and feel at their banks – all over India. 
  • A key requirement was to enhance the brand visibility to ensure the customers and prospects are aware of the brand presence across cities. 
  • The requirement for a superior branding service was intended at creating a professional-banking experience for customers.


  • AGX conducted an in-depth study of Suryoday bank branches to provide them with the best solution. 
  • The implementation of glow-sign boards for the main bank branches in metropolitan cities, and non-glow-sign boards for the MFIs (Micro Finance Institutions) in tier-2 and tier-3 cities was recommended.
  •  Inorder to fulfill the objective of offering superior customer experience, AGX created customised branding solutions that included varied combinations of media components, rendered layout of the store and other elements. An optimal solution was finally decided upon.


Catered to their expectations of offering a uniform but unique banking experience to their customers, the bank enhanced their service. They were also able to create brand awareness in tier 2-3 cities, and rural areas.


  • One of the key benefits offered by AGX is standardized branding as opposed to the non-uniform services provided by local vendors. 
  • AGX offered a single platform for all executions with proper reports providing customer satisfaction to the marketing team.