Allston

Lorem ipsum dolor sit amet, vix ea veritus delectus. Ignota explicari.

a

Contact

231 East 22nd Street, Suite 23 New York NY 10010

Email: office.ny@ratio.com
Fax: +88 (0) 202 0000 001

JSW Steel

JSW Steel

The flagship company of over $13 billion JSW Group, JSW Steel is one of India's leading integrated steel manufacturers with a capacity of 18 MTPA. It is one of the fastest growing companies in India with a footprint in over 140 countries. JSW Group set up its first steel plant in 1982 at Vasind near Mumbai. Soon after, it acquired Piramal Steel Ltd., which operated a mini steel mill at Tarapur in Maharashtra. JSW Steel has also formed a joint venture for steel plant in Georgia. The Company has also tied up with JFE Steel Corp, Japan for manufacturing the high grade automotive steel. The Company has also acquired mining assets in Republic of Chile, United States and Mozambique.

THE ASK

  • Introduce branded steel to customers in semi-urban and rural areas for both JSW Shoppe & JSW Connect.
  • Create a nationwide network of 800 stores, soon to be followed by 400 more.
  • Enable buyers to directly view displayed products, purchase products, understand applications and avail related services, including financing.

THE SOLUTION

  • We presented 5 concepts for JSW after an in-depth brainstorming session.
  • After the final approval, the selected concept was brought to life in the form of an engaging retail environment that fulfilled all the client’s requirements.

THE RESULTS

Transformed over 250 JSW Shoppe outlets and over 300 JSW Connect outlets

KEY TAKEAWAY

After completing around 10 stores we found that the design & specifications were variable, which was having a negative impact on final appearance. So in order to overcome this issue, we created a brand manual where each element’s specifications were provided with detailed drawings.