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231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001


The client, Indian Oil Corporation Limited (IOCL) is a leading public sector undertaking (PSU) petroleum company, one of the very few PSUs awarded the “Maharatna” status.

The Ask:

The client, Indian Oil Corporation Limited (IOCL) is a leading public sector undertaking (PSU) petroleum company, one of the very few PSUs awarded the “Maharatna” status. The project required a comprehensive and modern approach encompassing signage, branding, and compliance with industry standards to implement RVI (retail visual identity) and Unipole signages across the space that aligns with their corporate identity. This involved the usage of Modern machinery for bending, cutting, and routing of metal sheets and pole structures, aluminium composite materials PMMA, graphic & reflective films & other associated materials.

IOCL needed our expertise to revamp, beautify and modernise their fuel stations across India, including their heritage outlets, to pay homage to their origins and acknowledge the rich history some of its old fuel stations have across India. AGX was also awarded this project across multiple states of India based on our experience in the field and proof of concept from projects in the past.

The Solution:

AGX transformed IOCL outlets with a comprehensive RVI(Retail Visual Identity) overhaul and Unipole installations. Our RVI solutions are engineered to be sustainable, and structured, and go beyond just stunning visuals. As experts in retail branding, We’ve built a system to ensure quality, efficiency, technology and a seamless experience for our clients:

  1. Pre-Fabricated Perfection: We bring finished products to your site, minimising on-site work and ensuring consistent, high-quality results with minimum turnaround time.
  1. Sustainable & Timely: Our certified processes guarantee minimal waste and timely delivery, keeping your project on track and environmentally friendly.
  1. Dedicated Support: Our dedicated project management team serves as your single point of contact throughout the process, ensuring your peace of mind in every step of the way.

AGX transformed IOCL outlets with an RVI solution that comprised,

  • Visually appealing main canopies and pylons aligned with the brand identity.
  • Digital displays integrated into pylons/monoliths to work as rate display units (RDU’s).
  • Functional and aesthetic spreaders, columns, and office canopies.
  • Consistent air gauge branding and mandatory displays.
  • Eye-catching advertising boards and clear directional signage.
  • Designated bays and efficient fueling guidance.
  • Renovated heritage outlets with historical preservation.
  • Installation of Unipole signs.

The Results:

  • AGX’s comprehensive approach and quality-controlled execution resulted in a remarkable transformation of the fuel stations across South India. Our certified quality management system (QMS) comprising ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 helped us produce remarkable results:
  • Complete Installations of 175 and counting Fuel Stations: AGX completed the refurbishment of 175+ fuel stations within an impressive timeframe, showcasing its efficiency and commitment to timely project delivery.
  • Enhanced Brand Identity: Implementing consistent and impactful branding elements across all fuel stations significantly strengthened the client’s brand presence and visibility.
  • Improved Customer Experience: The revamped fuel stations offered a more welcoming, organised, and visually appealing environment, enhancing the overall customer experience.
  • Compliance with Industry Standards: AGX ensured strict adherence to all industry standards and regulatory requirements, guaranteeing the safety and compliance of the fuel stations by adhering to ISO 9001:2015, ISO 14001:2015, ISO 45001:2018. 
  • AGX’s exceptional work on this project earned the company recognition and accolades from the client. The company was recognized as the Number 1 vendor in terms of deliverables and quality of work. Additionally, the top management of IOCL felicitated our team for their exceptional work done for RSOs of Karnataka, Kerala, and Tamilnadu. They acknowledged AGX’s outstanding performance and felicitated the team for our exceptional work.

Key Takeaway:

AGX’s undertaking of this project highlights our expertise in fuel station branding and signage solutions. The company’s commitment to quality, timely delivery, and adherence to industry standards has made it a trusted partner for leading Maharatna petroleum retailers in India.