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231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001



CEAT is one of India’s leading tyre brands serving a range of automobiles like scooters, bikes, 3-wheelers, cars, buses, Trucks, and LCVs. It’s the first tyre company outside Japan to win the Deming Prize. Founded in 1958, CEAT is driven by the purpose of getting the world to move faster- safely and smartly. With its services in more than 100 countries, CEAT’s top priority has always been excellent customer experience to swiftly move towards a safe and sustainable future.


  • With a wide network of associates in the industry, CEAT was looking for a way to interact with customers and increase its brand value.
  • The requirement was simple: creating a store with an effective ambience and customised space for visitors.
  • Execution of their plan to make the store visit a great experience for the customers reflecting their brand values.
  • Showcasing reliability on the brand through a network of CEAT stores across the nation.


  • AGX achieved CEAT’s strategy for branding through the customer experience centres for CEAT.
  • A dedicated team leveraged their expertise to execute the plan transforming ideas into reality.
  • To ensure the brand gains a competitive advantage in the industry, we created a virtual model of the space using 3D rendering software. This gave us a detailed understanding of the store profiling, layouts, designs, and installation.
  • As of now, AGX has been entrusted with the responsibility of implementing well-designed dealership stores pan India owing to its quality of service, on-time project deliveries, and reliability.


Successful execution of well-designed experience centers ensured excellent customer experience leading to a great brand recall value.


A brand with extraordinary concepts and dedication toward customer service was able to fulfill its motto to the best of its ability, making it worth the excellent feedback.