Allston

Lorem ipsum dolor sit amet, vix ea veritus delectus. Ignota explicari.

a

Contact

231 East 22nd Street, Suite 23 New York NY 10010

Email: office.ny@ratio.com
Fax: +88 (0) 202 0000 001

Amco Batteries

Amco Batteries

AMCO Batteries Limited is an automobile and commercial battery manufacturing company headquartered in Chennai, Tamil Nadu. It is a part of Amalgamations Group, one of India’s biggest light engineering groups. Started in year 1932 by Becken Bain, a German national, today AMCO is the leading supplier of two-wheeler batteries to companies like Honda, Hero Motor Corp, Bajaj Auto, TVS, Yamaha, Royal Enfield, Mahindra Two Wheelers etc. It also supplies four-wheeler batteries to TAFE Tractors, Eicher Tractors, Sonalika Tractors etc. The product profile of AMCO includes Automotive, Inverter, Genset and UPS Batteries.

THE ASK

  • Maintain uniformity of brand color & quality.
  • Create a concept to make outlets look like exclusive brand outlets to deliver a competitive advantage.
  • Showcase nationwide presence focusing on North east region.
  • Display the brand in battery mechanic shops.

THE SOLUTION

  • We centralized the printing work to maintain consistency and adhere to brand guidelines.
  • To get an edge over the competition, we created a Premium Retail outlet where the focus was not only signage but on displaying AMCO products & information on the surfaces.
  • We leveraged our large network of over 150 associates to provide time and cost-effective logistics.
  • We developed certain elements for everyday use by battery mechanics, e.g. retractable awning with AMCO branding. Apart from this, a lit sign board of AMCO smart point with attractive design was installed.

THE RESULTS

Installed over 10,000 signages across AMCO shops in India

KEY TAKEAWAY

Things if visualized, planned, executed with precision & dedication will lead to one way traffic more often than not.