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231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001

Amco Batteries

Amco Batteries

AMCO Batteries Limited is an automobile and commercial battery manufacturing company headquartered in Chennai, Tamil Nadu. It is a part of Amalgamations Group, one of India’s biggest light engineering groups. Started in year 1932 by Becken Bain, a German national, today AMCO is the leading supplier of two-wheeler batteries to companies like Honda, Hero Motor Corp, Bajaj Auto, TVS, Yamaha, Royal Enfield, Mahindra Two Wheelers etc. It also supplies four-wheeler batteries to TAFE Tractors, Eicher Tractors, Sonalika Tractors etc. The product profile of AMCO includes Automotive, Inverter, Genset and UPS Batteries.


  • Maintain uniformity of brand color & quality.
  • Create a concept to make outlets look like exclusive brand outlets to deliver a competitive advantage.
  • Showcase nationwide presence focusing on North east region.
  • Display the brand in battery mechanic shops.


  • We centralized the printing work to maintain consistency and adhere to brand guidelines.
  • To get an edge over the competition, we created a Premium Retail outlet where the focus was not only signage but on displaying AMCO products & information on the surfaces.
  • We leveraged our large network of over 150 associates to provide time and cost-effective logistics.
  • We developed certain elements for everyday use by battery mechanics, e.g. retractable awning with AMCO branding. Apart from this, a lit sign board of AMCO smart point with attractive design was installed.


Installed over 10,000 signages across AMCO shops in India


Things if visualized, planned, executed with precision & dedication will lead to one way traffic more often than not.