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8 Retail Design Tips to Help Your Brand Growth

8 Retail Design Tips to Help Your Brand Growth

Thanks to the pandemic and the lockdown that followed, the need for social distancing has become a necessity for any retail store. Strategic planning and careful implementation are generic norms as consumers prefer an uncluttered and spacious shopping experience today.

What is Retail Design?

The planning, designing and organizing of a specific space based on the thematics, consumer interest and layout are the subjects included under Retail Design. Retail designs are carefully constructed to enhance the consumers’ visual experience and encourage them to purchase. 

Yes, merchandising is a crucial element of any retail design concept. Still, it is about creating a unique brand identity that attracts consumers and influences them to make purchases and come back again and again.

What is Involved in Store Design?

Besides strategic placements and planning, retail interior design involves many more minor yet intricate details. The brand value of a retail store is greatly influenced by how the store is designed.

  • Retail architecture: A crucial element, floor plan and the structural design help create the overall theme based on which the interior is designed and planned. These construction drawings give a detailed picturization of what and how the entire concept will be created.
  • Store design: A 3D conceptualization of what the retail store will look after assembling all the interior decoratives and merchandise helps get a far more precise idea of what can be changed or rectified to enhance the visual attributes further.
  • Installations: Installations are the most crucial element to attract the public. The installations are to be always carefully designed and placed in the line of vision of the consumers to pique their curiosity.

Enhancing the aesthetics with 8 retail design tips:

  1. Stimulate with immersive experience through a clean, minimalist and modern look that reflects the theme and showcases the products in highlight.
  2. Set a layout for a complete walkthrough using foot traffic tools to help consumers move about in the store in an unconscious seamless movement based on their regular walking habits.
  3. Add breaks and speed bumps using  in-store communication and product specific information displays to grab the consumers’ attention and ensure that the walkthrough is not monotonous. This also helps consumers avoid skipping rows or sections.
  4. Ensure a clear line of sight for the products to be visible to the consumers even from far away. Fixtures should be placed in order of height and size to prevent blocking the view.
  5. Add a collection of soothing music to enhance the relaxed vibe and de-stress the consumers as they shop. An optimal volume ensures comfortable conversations without disruption and keeps the consumer engrossed. 
  6. Utilize color psychology to connect with the audience and create a unique and personal brand value. Distinctive colors can evoke specific emotions and feelings in consumers, thus impacting the brand.
  7. Strategic placements of in-store communication displays and illuminations can help highlight and focus on merchandise and products as per the requirement. The right shades of lights can enhance the overall shopping experience.
  8. Utilize the power of 3 by placing the tallest item at the center and the smaller combination items surrounding it. The pyramid framework piques consumer interest to check all the products on display naturally.

Boost the growth of your brand with creativity!

From simple tweaking to changing the placements and angles, even the tiniest alteration can transform the visual aspect of the retail store and give it a drastic boom in footfall. One of the most relevant examples that created brand value through its attractive retail design is IKEA. The brand enamored consumers worldwide through its innovative and highly creative product placement and retail design layout. Hence, we can say that it is all about unleashing creativity while keeping in mind the current trending scenario.