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5 ways to implement brand identity into your retail store

The brand recall factor is objective to the success of a business. The uniqueness of the distinguishing factor is an important aspect about sales and overall growth. No business is devoid of the fact that the brand’s identity affects the purchasing decisions of a consumer. The demand for a product or service is the result of customers’ perception of a particular brand. Where there is massive competition in the market, how to stand apart and create a distinct image depends on the way a brand positions itself to the market.

In the last two years, the retail industry has faced many challenges concerning changing consumers’ buying behavior, economic fluctuations, and the aggressive marketing strategies that eCommerce stores practice. Today more than ever, to sustain their positions in the market, retail stores must create a distinctive brand identity to survive in the market.


Brand Identity In Retail Store

Defining a brand identity can be daunting for many retail stores considering the competition in the market. However, the process of designing, building, nurturing, and growing a brand is not as simple as it seems.

The vision, brand message, values, and overall experience that the customers will have after associating with the brand are significant factors that form the basis of brand identity.  But how can a retail store stand out and distinguish itself from the pool of retail stores that exist in the market?

At AGX, we communicate value. Retail store branding is not about selling products to make profits but more about the experience that we market. The customers are the focal point of our branding strategies. We understand the dynamic of the brand recall factor and use it to communicate the values, the vision, and the messaging of retail stores to build and foster a relationship between the brand and the consumers.

How to incorporate brand identity into your retail experience

Having a strong brand identity is very important to build credibility and a loyal customer base for any retail store. AGX complies with industry standards while planning and establishing a brand identity for retail stores by placing customers’ needs and wants at the core of every decision to create engaging experiences from retail store branding to visual merchandising to retail shop designs.

Brand Logo:

A logo is essential for establishing a solid brand identity and imprinting the brand in consumers’ minds. Having the logo placed in the right places can help do so, as a logo is not just any geometric outline but a brand’s unique identification. The logos can be placed in areas that catch the customer’s attention, like product display stalls, price tags, shopping bags, shopping carts, receipts, etc. But you must make sure to not unnecessarily place logos everywhere but strategically positioned in places that build brand presence.

Brand Color:

Anything that is visually appealing garners more attention, and that is exactly what you need to do with your color scheme. Having a combination of color schemes helps customers distinguish your brand from other brands in the market. It is easier to remember and identify your products quickly. Every color has a deeper meaning and emotions associated with it. So choosing a color for your brand is as important as any other aspect of brand identification because the color you choose should resonate with your brand’s overall personality. For example, the color red is associated with passion and excitement, whereas yellow is associated with positivity and optimism. When choosing the color for your brand, how you want your consumer to perceive your brand should form the basis to make the right choice for brand color.


The recall factor of a brand hugely depends on the customer experience. The lighting in the store impacts customers’ moods and the image built in their minds. The store lighting should not irritate their visibility, every aisle should have proper lighting facilities and should captivate them to make purchases.


Every retail store should focus on the selling experience; this means creating a warm, welcoming atmosphere that is instilled in the customers’ minds, which makes them want to keep coming back. Having pleasant music playing in the background adds to the overall shopping experience. Music is known to lift people’s moods and make them happy, so why not use it while shopping? But it could also go wrong if the choice of music is not correct, you have to remember the music should be pleasing to the ears and shouldn’t feel like clubbing to distract you from making the purchasing decisions.

Visual Communication:

The first impression is the last, this very quote you must have heard a lot of times; while it might seem an overrated statement, in marketing, this remains one of the essential pieces of marketing advice. Before placing their foot into the store, the first look should be so enticing and captivating that it nudges the customers to get inside the store. In addition, the store must ensure that the signage matches the ambiance and cultural dynamics inside the store to give the customers a wholesome shopping experience.

Now that we understand the success of any retail store revolves around the experience of the consumers, where they resonate with the brand and understand the values and the message it conveys through its various brand identity factors. AGX, we communicate value. Retail store branding is not about selling products *and services * to make profits but more about the experience that we have. The customers are the focal point of our branding.

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